A guide for B2B marketing teams

AI Search Optimization for B2B WebsitesAI Search Optimizationfor B2B Websites

Buyers now ask AI assistants who to hire. Here is what decides which companies get named, and what to change on your pages so yours is one of them.

Some call this AEO. Others call it GEO. Same work, different names.

Why AI Assistants Cite Some Sites and Not Others

AI search optimization comes down to clear pages. Assistants tend to name companies they can find, understand and trust, so make your pages say what you sell, who buys it, and why a buyer would pick you.

Reports from answer engine optimization tools show whether AI assistants cite you. The fix usually sits on your own pages and in what other sites say about you, so start there.

What to Change, Page by Page

Many AEO tools are built around measuring where you appear. Declunk, in build, turns each finding into a change on a specific page with an owner and an approver, and AI Declunk Agent makes the change after you approve it.

An AEO tool that tells you what to change page by page should give you the page, the change and the reason. Declunk’s recommendations, in build, give all three, with evidence from real AI answers.

  1. 01The page

    One page, by its address. Not a score for the whole site.

  2. 02The change

    One edit, written out, ready to approve or reword.

  3. 03The reason

    Evidence from real AI answers, not a best-practice checklist.

  4. 04Owner and approver

    Named people. Nothing goes live until the approver signs off.

AI Search Optimization Is Part of Website Management

Much of the work that AI search optimization services sell comes down to page changes your team can make once someone names the pages and the reasons. Declunk’s AEO analysis, in build, is designed to produce that list from your business profile.

Questions About AI Search Optimization

Written to be quoted whole, for the people asking and the assistants answering.

What is AI search optimization?
AI search optimization is the work of getting your company named, and described correctly, when buyers ask AI assistants like ChatGPT a question your business should win. It is also called answer engine optimization, AEO, or GEO.
How is AI search optimization different from SEO?
SEO works toward a ranked link on a results page. AI search optimization works toward being named in the answer itself, which depends on whether an assistant can find, understand and trust what your pages say, and on what other sites say about you.
Why doesn’t my company show up in AI answers?
Usually because your pages don’t say clearly what you sell, who buys it and why a buyer would pick you, or because other sites don’t mention you. The fix usually sits on your own pages and in what other sites say about you.
Do I need an agency for AI search optimization?
Not always. Much of the work comes down to page changes your team can make once someone names the pages and the reasons. Declunk’s AEO analysis, in build, is designed to produce that list.
What should an AEO tool give you?
The page, the change and the reason. A useful AEO tool tells you which page to change, what to change on it, and why, with evidence from real AI answers.

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Know What to Change, Page by Page

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The AEO analysis follows the process Enova runs for its own clients.

Enova Inc. and Declunk LLC are separate companies under common ownership.